Build your
growth engine.
Your pipeline has a single point of failure: you. I embed with B2B startups across Southeast Asia and build the marketing machine that generates pipeline without the founder on speed dial. 3–6 months, then your team runs it.
I embed for 3–6 months, build the engine, upskill your team, then get out of the way.
Trusted by founders across Southeast Asia
Too many startups burn budget on agencies that deliver dashboards instead of pipeline. I'd rather embed with your team, build the machine, and measure success the only way that matters: did the number go up?
The right play for every stage.
Whether you need a 2-week diagnostic or an embedded marketing leader, every engagement is built for one outcome: predictable, scalable pipeline.
Investor-Ready GTM Checkup
1-2 weeksYour GTM story has holes — and investors will find them. Get an 8-dimension diagnostic with a scored health assessment and prioritized action plan in 1-2 weeks.
Branding & Positioning Sprint
1-2 weeksYou can explain your value in person, but your website can't. Nail your positioning and messaging foundations using the Obviously Awesome framework — in 1-2 weeks.
Growth Strategy Sprint
4-6 weeksStop burning budget on tactics without a strategy. Full GTM rebuild — positioning, ICP, channel strategy, funnel design, and a 90-day execution roadmap.
Sales & Marketing Engine Sprint
4-6 weeksYou close every deal yourself. That doesn't scale. Build the system that turns founder-led sales into a repeatable, predictable pipeline machine.
Content Engine Sprint
4-6 weeksYou post when you remember to. That's not a strategy. Build a content machine where one piece becomes ten, and every asset ties back to pipeline.
Fractional CMO
OngoingYou have the strategy. You don't have someone to run it. Senior marketing leadership embedded 2-3 days/week — at a fraction of a full-time VP hire.
B2B Marketing Accelerator
12-week cohortToo early for consulting, too late to wing it. A cohort-based course that gives technical founders a working marketing strategy — built on your real business, with peer accountability.
How I work with you.
I challenge clients to build a better strategy together with their team. No cookie-cutter playbooks — just real, pragmatic work.
Like a co-founder
No slides, no pitch decks. I do the work with you. I embed with your leadership team and operate as if the business were my own.
Test & learn
I think in assumptions and look for evidence. Every strategy is a hypothesis — I test it, measure results, and iterate fast.
Upskill your team
Knowledge transfer is built into everything I do. I share knowledge to upskill you and your team so you become self-sufficient.
Stop winging it. Start building.
30 minutes. No pitch, no deck, no “let me send you a proposal.” Just an honest look at your marketing and 3 things you can fix this week.
Book a free callReal results, not slide decks.
Here's what embedded marketing leadership actually looks like — and what it delivers.
Hacktiv8
EdTechFounder-led sales with no repeatable marketing engine. Growth was plateauing despite strong product-market fit.
Full GTM rebuild — repositioned the brand, built an inbound content engine, and structured a sales pipeline with measurable conversion stages.
Broke company revenue record the following quarter.
DeFit
Web3 / FitnessPre-launch startup with a complex value proposition that was hard to explain to mainstream users.
Positioning sprint using the Obviously Awesome framework. Simplified messaging, defined ICP, and built a go-to-market launch plan.
Clear positioning and launch strategy that attracted early adopters and investor interest.
Coming soon
B2B SaaSDetails coming soon — this case study is being written up with the client.
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Trusted by founders across Southeast Asia.
“Thibaut helped us strategize our game plan. That quarter, we broke a new revenue record high thanks to his action items.”
“Thibaut has played an instrumental role to build our startup growth engine. His dedication and commitment are exemplary.”
Weekly B2B growth insights
Actionable marketing tactics for startup founders in Southeast Asia. No fluff — just what works.
Your competitors are building pipeline. Are you?
Book a free 30-minute call. I'll look at your marketing, tell you what's broken, and give you 3 things to fix this week. No pitch, no follow-up spam.
Book a free call