I build growth engines for B2B startups in Southeast Asia.
I run a fractional CMO practice based in Singapore, helping early-stage B2B startups define strategy, build operations, and scale their marketing and sales engine.
I believe early-stage startups deserve the same caliber of marketing leadership as Series C companies — without the full-time cost. That's why I do this.
What I stand for.
These principles guide every engagement, every recommendation, and every conversation.
No-BS approach
I don't hide behind jargon, frameworks, or 80-page strategy decks. Every recommendation is grounded in evidence and built for execution.
Embedded partnership
I work alongside your team as if the business were my own. No ivory tower consulting — just hands-on collaboration.
Knowledge transfer
Every engagement is designed to leave your team stronger. I build capabilities, not dependencies.
Evidence over opinion
I test assumptions, measure results, and iterate. Strategy without evidence is just guessing.
Thibaut Briere
Fractional CMO and founder of Growth Marketing Studio, based in Singapore. With over a decade of experience across enterprise SaaS, fintech, edtech, and deep tech, Thibaut has helped 27+ startups across Southeast Asia build their marketing and sales foundations.
His approach is rooted in pragmatism: embed with the team, challenge assumptions, run experiments, and transfer knowledge. No fluff, no cookie-cutter playbooks.
Before founding GMS, Thibaut held marketing leadership roles at high-growth startups in France and Singapore, giving him first-hand understanding of the challenges founders face.
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