How I work with you.
I challenge clients to build a better strategy together with their team. No cookie-cutter playbooks — just real, pragmatic work.
Like a co-founder
No slides, no pitch decks. I do the work with you. I embed with your leadership team and operate as if the business were my own.
This means attending your standups, sitting in on sales calls, and having the hard conversations. Real understanding comes from being in the trenches, not observing from the outside.
Test & learn
I think in assumptions and look for evidence. Every strategy is a hypothesis — I test it, measure results, and iterate fast.
I run structured experiments with clear success criteria. If something doesn't work, I learn from it and move on. No ego, no sunk cost fallacy.
Upskill your team
Knowledge transfer is built into everything I do. I share knowledge to upskill you and your team so you become self-sufficient.
Every process I build gets documented. Every decision gets explained. By the end of the engagement, your team should be able to run the engine without me.
What I believe in.
The startup marketing world is full of noise. Here's how I cut through it.
Think I'd be a good fit?
Let's talk about your startup, your market, and what a pragmatic growth strategy could look like.
Book a free call