GMS
Services

Every engagement solves one problem: how do I build pipeline?

From a 2-week diagnostic to an embedded marketing leader, each offer is scoped to your stage, your budget, and what will actually move the needle.

Investor-Ready GTM Checkup

1-2 weeks

Find every crack in your GTM before investors do.

ICP clarity and segment validation
Positioning and messaging assessment
Funnel instrumentation and pipeline audit
Channel mix analysis and spend efficiency
Content and thought leadership evaluation
8-dimension radar chart with scored health assessment
Prioritized action plan with sequencing
Executive summary for investor conversations

Branding & Positioning Sprint

1-2 weeks

The upstream fix that makes every downstream asset work harder.

Customer interviews and language mining
Competitive context analysis
Obviously Awesome framework application
Positioning statement per persona and market
Messaging hierarchy: taglines, value props, proof points
Brand narrative (60-second investor/buyer version)
ICP clarity notes and buyer definition

Growth Strategy Sprint

4-6 weeks

Replace 6-12 months of expensive trial-and-error with a 4-6 week structured process.

Deep diagnostic: team interviews, customer interviews, lost-deal analysis
Competitive landscape mapping
Obviously Awesome positioning framework
ICP definition with data-backed segmentation criteria
Full acquisition → conversion → expansion funnel design
Channel strategy per persona per stage
Metrics framework and KPI dashboard design
90-day execution roadmap with owners and milestones

Sales & Marketing Engine Sprint

4-6 weeks

Turn founder-led sales into a system anyone on your team can run.

Sales process mapping and buyer journey audit
Lead qualification framework (MQL/SQL definitions, scoring)
Pipeline stage definitions with entry/exit criteria
Marketing-to-sales handoff protocol
Battlecards, one-pagers, objection handling guides
Outbound email sequences and demo scripts
CRM pipeline configuration and reporting dashboard
Complete playbook with team training session

Content Engine Sprint

4-6 weeks

Stop creating content. Start building a machine that creates pipeline.

Full content audit with performance attribution
Content pillars aligned to positioning and buyer journey
Editorial calendar with cadence and ownership
Production workflow: ideation → creation → publish → distribute
Repurposing playbook: 1 piece → 5-10 assets
AI-augmented content workflows
Content-to-pipeline tracking framework
Team handoff with templates and quality standards

Fractional CMO

Ongoing

The marketing leader you need now — without the 6-month hiring process.

Embedded 2-3 days/week as your marketing leader
Strategy, OKRs, and quarterly roadmap ownership
Team building: role definitions, hiring, onboarding
Execution management: weekly cadence, vendor oversight
Board-level marketing reporting and pipeline metrics
Cross-functional alignment with sales and product
Built-in exit plan: hire full-time replacement, transition, hand off
Education

Not ready for consulting? Learn to do it yourself.

The B2B Marketing Accelerator is a 12-week cohort course for technical founders who need to build their marketing from zero.

B2B Marketing Accelerator

12-week cohort

Too early for consulting, too late to wing it. Every week combines lessons, frameworks, and assignments applied to your own startup — plus peer review sessions. By week 12, you have a working marketing strategy built by you, with expert guidance.

Structured curriculum: foundations → positioning → GTM → execution
Every assignment applied to your real business
Obviously Awesome + Jobs-to-be-Done frameworks
Peer cohort for accountability and network
Weekly group sessions with expert feedback
Graduate with: positioning doc, ICP, channel strategy, 90-day plan

Perfect for pre-seed and early Seed founders

Join the next cohort
How It Works

Three steps. Zero wasted time.

Every engagement follows the same principle: get in, solve the problem, leave you stronger than I found you.

Step 1

Discovery Call

30 minutes to understand your startup, your stage, and where marketing is broken. No pitch — just an honest assessment of which offer fits.

Step 2

Right-Sized Engagement

A 2-week diagnostic, a 4-6 week sprint, or ongoing leadership. Every engagement starts with a clear scope, timeline, and investment.

Step 3

Handoff & Independence

Every engagement ends with documented processes, trained teams, and a system your company can run without me.

Your competitors are building pipeline. Are you?

Book a free 30-minute call. I'll look at your marketing, tell you what's broken, and give you 3 things to fix this week. No pitch, no follow-up spam.

Book a free call